Ford Begins Online Ordering for 2012 Focus Electric

Ford Begins Online Ordering for 2012 Focus Electric

Yesterday Ford Motor Co. began accepting online orders for its 2012 Focus Electric, which was first unveiled a year ago in Las Vegas.

The company is coming in with a limited and partially delayed launch a year or more after Nissan, which has has already sold over 8,000 of its (now) $35,200 all-electric Leafs in the U.S. alone.

The plug-in Focus will cost a bit more, starting at $39,995, and Ford – which quietly delayed release dates to 17 initial markets till next spring, then denied it – says buyers can “virtually build and price one” at its dedicated Web site.