Hyundai Has Prius-Killer in the Works

Hyundai Has Prius-Killer in the Works

Hyundai is working on a new hybrid-only model to directly compete against the Toyota Prius. “We are studying a dedicated Prius-fighter vehicle, meaning a hybrid-specific nameplate that isn’t based off a Sonata or a Santa Fe,” Miles Johnson, Hyundai product public relations manager, told HybridCars.com. “It’s its own thing.” While Johnson did not confirm a specific production date, he placed the new hybrid-only model ahead of the Hyundai Blue Will plug-in hybrid concept. “The near-term would be a Prius-sized vehicle,” Johnson said.